HEY, I'M ALEENA!
UX Designer and Researcher
Welcome to my portfolio!
I'm currently working as a UX/UI Designer at Communitech, on the FutureProof program with Digital Main Street. I'll be looking for another full-time job starting in January 2020!
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Get to know more about me and take a look at some of my recent projects! If you want to get in touch,
PROJECTS
REEP GREEN SOLUTIONS WEBSITE
Wordpress Website Designer/Developer
Reep Green Solutions is an environmental charity helping the community live sustainably through energy efficiency, water conservation, waste reduction and cultivating healthy yards.
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I completed this project as the sole, designer and WordPress developer alongside the Communications Manager, Executive Director and various internal stakeholders.
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The goal of this project was to make a website that is mobile-friendly, has concise information (reduced from 98 pages to 22), loads faster, is focused around service & resource pages, and meets modern design standards
Case Study Coming Soon!
RETEA CUPS E-COMMERCE WEBSITE
Wix Website Designer and Developer
Retea Cups is a small, eco-conscious business founded by 3 students with a love for the environment and bubble tea.
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As the product designer, I created a Wix-based e-commerce website for Retea to sell their hand-crafted, reusable bubble tea cups across Canada.
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Within the first month of launching www.reteacups.ca, the COVID-impacted business's revenue increased by 560% and sold 6.5x more product than the month previous. In that time, the website also gained over 2000 unique site visitors.
Case Study Coming Soon!
EVERGREEN - SERVICE & WEB DESIGN
Lead Researcher, UX Designer
Evergreen is a free, 6-month subscription-box style program aimed at fostering financial and emotional success for New Canadians. The final product consists of 5 physical packages (2 of which we created prototypes of), and a website. Completed over the course of 4 months, my role in this project was UX research lead, UX designer, and business report writer.
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This was my capstone project, that I worked on with 4 group-mates, in the final term of my undergrad and was created as a solution for a problem Scotiabank FactoryU presented to us. The problem that we chose to tackle was advising Canadians on breaking the paycheque-to-paycheque cycle.
FRAMAR WEBSITE REDESIGN
Project Manager & UX Designer
BALZAC'S BROCHURE & COMMUNITY APP
Product Owner, UX Designer & UX Researcher
#BACB MULTIMEDIA GAME APP
UX/UI Designer
ABOUT ME
Hi! Thanks so much for checking out my portfolio. Now that you've seen some projects I've worked on, you're probably wondering about who I am. Well without further ado:
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I'm Aleena! I have a Bachelor of Global Business and Digital Arts from the University of Waterloo, and I'm currently working as a Freelance UX Designer. I consider myself a multi-disciplinary problem solver as I'm intrigued by the way the world works, and I chose to solve the many problems it holds through design, research, leadership, and more! My career goal is to work at a company whose main or side mission is solving problems relating to social good, where I can use my skill and passion to create change!
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In my personal life, I'm an avid traveller. I was born in India and was on my first plane when I was 6 months old. Since then I've been on more planes than double my age! I also love animals, doing DIYs, and watching movies.
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If you're interested in knowing more about me or just want to chat, send me an email. I'm excited to hear from you!
MY RESUME
UX/UI DESIGNER
Communitech, DMS FutureProof | Sep. 2020 - Present
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Create a digital transformation plan to help 2 small businesses pivot during the COVID-19 pandemic.
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Collaborated with a self-guided, diverse team made up of a Digital Marketer, Graphic Designer, Web Developer and Copywriter.
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Designed and developed a website with many constraints using the Rain POS software to optimize the existing theme, keeping accessibility top of mind.
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FREELANCE UX DESIGNER
Reep Green Solutions | Jul. 2019 - Present
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Redesigned the old website with the goals: decrease load time, create a strong brand, improve consistency, usability and readability, consolidate information to present it more clearly on fewer pages and make it a better resource for users.
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Analyzed the old WordPress site with HotJar and Google Analytics to understand traffic, bounce-rates and understand how users interact with the website.
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Designing mid-fidelity wireframes of new webpages using Figma to showcase new information architecture to stakeholders (team leads and executive director).
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Find existing WordPress themes that match the vision of the new website and use one to create a foundation, later customizing elements to fit the goals.
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Used Astra theme and Elementor page builder to create a custom look.
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FREELANCE UX DESIGNER
Retea Cups | Mar. 2020 - June 2020
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Designed and built a small business’s first e-commerce website using Wix.
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Upgraded from taking orders on a Google Form and doing only in-person meetups.
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The business was heavily impacted by COVID-19, launching the website allowed them to get back to pre-COVID like sales.
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2000+ unique site visitors, 5.6x increase in revenue and 6.5x increase in products sold in the first month of launching the website in comparison to the month before.
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MARKETING DIRECTOR
StarterHacks | May 2019 - May 2020
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Managed a team of 4 marketing and 5 design coordinators.
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Create a marketing plan for the year and set KPIs for marketing statistics.
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In charge of all SH social media channels.
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Goals for the year include: 3000 hacker applicants, hit 400 followers on Instagram, 1.5K likes on Facebook.
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FREELANCE MARKETING AND PRODUCTION ASSISTANT
20 Mile Media | Sep. 2019 - Jan. 2020
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Designed social media graphics using Figma and scheduled them on various platforms using Buffer.
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Edited podcast episodes using Audition, and posted them using Anchor.
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Goal was to create a brand, consistently push content, and increase podcast listeners.
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Developed a brand using high-level guidelines for social media channels and graphics.
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Designed and scheduled biweekly social media posts on Facebook, Twitter, Linkedin and Twitter using Figma and Buffer.
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Edited podcast episodes using Adobe Audition. Posted all episodes using Anchor and managed SEO for each.
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Updated the Squarespace website to update content for each episode and guest.
TOOLBOX
DESIGN
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Figma
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Adobe Illustrator
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Adobe InDesign
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inVision
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Canva
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Adobe XD
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Sketch
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WEB
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Wix
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Webflow
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Wordpress
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DEVELOPMENT
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Processing
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HTML & CSS
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Javascript
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ANALYTICS
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HotJar
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Google Analytics
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PROJECT MANAGEMENT
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Trello
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Asana
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Basecamp
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PHOTO/VIDEO
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Photoshop
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Lightroom
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Premiere Pro
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AfterEffects
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Audition
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Final Cut Pro
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Adobe Animate